精品酒店 (Boutique Hotel) 与一般的品牌酒店有何区别？

对英文答案的翻译，供大家参考

区别主要体现在以下三个方面：

1）目标客户特征

2）地理位置

3）理念

在我看来，“精品酒店”的发展趋势以房地产业为导向。该精品酒店的发展是在我看来，房地产为导向。面积相对较小的酒店建筑，当想扩大面积时可获得一定的分区权，以达到需要的具体规模。

一家精品酒店在某一个具体区域的发展状况，很大程度上取决于所在地理位置的用途规划，以及目标客户的特征。

精品酒店也是城市中转型区域的创造者。为了更好的说明这一点，以ACE酒店为例，它在洛杉矶一个运作起来有挑战的地方买了地，随后建造酒店并使之成为一个旅行目的地。由此，连带提升了酒店周边房地产的价格。ACE作为一个精品酒店品牌，在酒店大堂创建了社区，社区形成了生活体验。

一家风格比较酷的精品酒店一般少于100间客房，每间客房的面积很小，设计风格简约但时髦。在这样的酒店，客房就是个睡觉的地方。大堂的酒吧、餐厅则是所有活动的聚集地，城市的焦点所在。

资深酒店人士Andre Balazs一直是精品酒店业界的高手，无论是创建洛杉矶Chateau Marmot酒店，还是运作了伦敦如今人气最旺的时髦餐厅Chiltern Fire House。他的运营方式就是这样，通过开出出色的餐厅，提升精品酒店的整个消费体验并创造附加价值。不信就看看最近在纽约拍出破纪录价格的Standard酒店。

Ian Shrager是现今被我们认可的“精品酒店”模式的先驱者。精品酒店彰显的是酷、新潮、成为不可不去的一个地方。位于美国迈阿密的The Delano酒店Delano酒店_Delano South Beach即是对精品酒店定义的一个现实演绎。

奢华精品酒店系列也日渐成为大公司管理的重要组成部分。宝格丽酒店系列作为万豪酒店集团的合作投资项目，就是一个很好的例子。宝格丽酒店都拥有较高的设计水准，并在世界各地最令人向往的地方，包括伦敦、米兰、巴厘岛和上海，选取最独特的位置建造。

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The difference between brands in boutique hotels is defined by the

1)demographic they are serving

2)location
3)concept

The evolution of the Boutique Hotel was in my opinion real estate orientated. Buildings that were relatively small and could acquire the appropriated zoning rights to be extended needed to be developed to that specific size.

The brand that would acquire the development of a specific site would be mostly driven by the location it intended to operate in – and the demographic it would serve.

Boutique Brands are also transitional neighborhood creators. Take ACE hotels for example in acquiring real estate in a challenged Los Angeles location . Creating a destination – in turn increasing the value of all the real estate around the hotel. Ace as a brand is very simple creating community in the lobby , the community creates the life of the experience.

The cool boutique hotel – generally less than 100 rooms , rooms are typically very small , simple , chic and basic in design. They are truly just a place to sleep with the action and activity, the driving force been the bar / restaurants in the lobby. The centre point for the city.

Andre Balazs has been a master of the boutique hotel from Chateau Marmot in Los Angeles to his latest Chiltern Fire House in London. Creating extraordinary restaurants that position and drive the whole experience and add value. Look at the Standard Hotel that just sold in NYC for a record per key price.

Ian Shrager probably the pioneer of the boutique hotel on the form we know it today. Exemplifying cool, happening and the place to be. The Delano in Miami Delano酒店_Delano South Beach been a defining property in all of this.

Luxury Boutique hotels are also becoming a key part of big management companies. Bulgari as a case in point in the Marriott portfolio. High design with exceptional locations in the worlds most desirable places London, Milan, Bali, Shanghai.
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